The Department of Management, Finance and Business Administration of the European Business School held a distance meeting involving the teaching staff of the Department, the University administration and employer stakeholders: Pivnenko V.M. (Telecom Systems LLC, Sumy) and Rudyk V. (Region Advertising Group LLC, Sumy).

Attendees considered and discussed the Marketing EP of the first (Bachelor) level of education. Participants shared their opinions about the content of educational components and specialized competencies required to train competitive marketing professionals on the labor market.

Representatives of the employers expressed their support and readiness for further cooperation as well as provided their recommendations and suggestions on its updating and improvement. Stakeholders talked about specific skills required from Marketing graduates, stressing strengths and weaknesses of the educational program.
The meeting was interesting, constructive, highly professional and beneficial for everyone.