On November 16, 2023, first-year students of the 075 Marketing specialty visited the REX-TREX Printing and Advertising Exhibition as part of the Introduction to the Marketing specialty discipline.

The exhibition was accompanied by a field meeting of the Economics in the context of digitalization and innovative technologies group of the Department of Management, Finance and Business Administration on the topic: Research of the Ukrainian advertising and printing market.

Students also examined the main practical aspects of marketing and advertising professions.
Nataliia Pryimak, the Acting Head of the Department of Management, Finance and Business Administration, PhD in Economics, and Olha Panchenko, PhD, Associate professor at the Department, established cooperation at the exhibition in order to involve future stakeholders and employers in the 075 Marketing specialty.